Brandraising: the book
Brandraising: How Nonprofits Raise Visibility and Money through Smart Communications offers nonprofit leaders a proven approach to fundraising that puts the focus on marketing, branding, and communications. In this primer for nonprofit staff and board members, Big Duck’s principal and founder Sarah Durham offers a step-by-step approach to rethinking nonprofit fundraising, outreach and advocacy communications. The book offers detailed, practical guidance for building a recognizable and meaningful brand, and developing a comprehensive, multi-level communications strategy.
Brandraising is a holistic approach to communications that involves everyone within the organization—board, staff leadership, volunteers, program staff and in some cases funders and donors. Readers will learn how to coordinate every aspect of their branding and communications efforts, from start to finish. Order your copy through amazon.com today.
Praise for Brandraising
Book Reviews and Interviews
Put Barber, of idealist.org, reviews Brandraising. “Brandraising serves well as an introduction, building on nonprofit examples and respecting the distinctiveness of nonprofits’ work.” (read more)
Bonnie McEwan, one of amazon’s top 1000 reviewers, review’s Brandraising. “Overall this is a very good handbook that will provide thoughtful readers with a solid understanding of the strategic processes of nonprofit branding and communications.” (read more)
”Brandraising: How Nonprofits Raise Visibility and Money Through Smart Communications, by Sarah Durham, is the clearest blueprint I’ve seen lately to rationally building your brand and implementing it. It is ‘branding in a box,’” says Joanne Fritz of about.com (read more)
Publisher, David Baker, review’s Brandraising. “I’ve seen Sarah in action and readers are lucky to be able to get inside her head even in this brief way.” (read more)
Cecilia Stancell, the Dyson Foundation, which works toward improving people’s lives through grant funding, promoting philanthropy, and strengthening the capacity of nonprofit organizations, reviews Brandraising. “This book succeeds in transforming abstract concepts into processes and products that are usable in day-to-day activities.” (read more)
Brandraising considered a Best Book of 2009. Bonnie McEwan, one of amazon’s top 1000 reviewers, lists Brandraising; as one of her top 10 books of 2009.
Sarah speaks with FundRaising Success magazine about the concept of Brandraising; and the effect it can have on fundraising efforts. To read the interview click here.
Brandraising listed as a top book for Advocating for Your Cause by Kirt Baab.
Sage Nonprofit Solutions, discusses how Brandraising can help organizations increase their fundraising and raise their communication standards. (read more)
Nonprofit Literature blog spotlights Brandraising and explains how, “Durham provides tips to help your organization develop a strategic approach to distinguish itself from other groups that are also providing excellent services.” (read more)
Nancy Schwartz, author of blog GettingAttention.org, recently spoke with Sarah about the concept of Brandraising and the value it has for increasing the impact of communications and fundraising for nonprofits of every size and budget level. (read more)
Kivi Reviews “Brandraising” by Sarah Durham from Kivi Leroux Miller on Vimeo.
Elizabeth Isele, in her blog www.savyseniorswork.com discusses how “the book, while directed at organizations, is also an excellent tool for defining, developing, cultivating and communicating your own personal flower or brand.” (read more)
Click here to read all the reviews on amazon.com from notable smarts like Bonnie McEwan, Kristine Merz, Jennifer Hinman, and David Baker.
What others are saying about Brandraising
winwinapps.com highlights 10 tips he learned from Sarah’s Brandraising Online session at the 2010 Nonprofit Technology Conference. (read more)
Denise McMahan, from cause planet, outlines seven steps for building your best LinkedIn profile with the Brandraising approach. (read more)
Reality show takes a page out of “Brandraising"- in this cause planet blog post. Denise McMahan explains how American Idol contests can learn from the different themes in the book to advance themselves in the competition. (read more)
Exciting Praise
“Brandraising is a timely, critically important contribution for all nonprofits. With its sage, step-by step guidance, this book should be a dog-eared resource for perceptive chief executives in the sector.”
-Mark Lipton, Ph.D., consultant on nonprofit board strategy and professor of management, Milano: The New School for Management and Urban Policy
“If you lead a nonprofit organization and you want to be successful, you better read this book—right now!”
-Brian Reich, co-author, Media Rules: Mastering Today’s Technology to Connect with and Keep Your Audience
“Brandraising is a must-read for any organization operating in the noisy and crowded nonprofit arena today. Finally, in one volume we can find the structure and the techniques any institution can use to place itself above the din.”
-Nancy Schwartz Sternoff, director, Dobkin Family Foundation
“Brandraising’s hip, yet down-to-earth tone is a perfect reflection of Sarah herself, as is its finely balanced respect for traditional strategies with a serious, forward-looking nod to new technologies.”
-Margaret Battistelli, Editor-in-Chief, Fundraising Success
“In today’s highly competitive nonprofit sector, creating an effective brand is essential. Brandraising tells you how to do it right!”
-Cheryl A. Clarke, consultant and author of Storytelling for Grantseekers